Concept build
Growth by AETOS
Maison & Mop
Concept build (example), in full: strategy, brand, website, instant quoting and the client journey, for premium home cleaning in Scottsdale, Paradise Valley and Arcadia.
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01 — Strategy
Not just a cleaner home. A calmer life.
Maison & Mop moves off price comparison and competes on standards and trust. It is the quiet, detail-driven choice for busy homeowners. Tagline: “A cleaner home. A calmer life.”
- Premium positioning for trust, quality and consistency
- Recurring plans as the core offer
- Three suburbs: Scottsdale, Paradise Valley and Arcadia
- Proof through standards: a room-by-room checklist and a walkthrough photo
- No phone calls: every route leads to the instant price
- Low-fragrance, plant-based products that suit stone, kids and pets
A home worth protecting
Premium homes deserve a premium standard, and a brand that proves it before the first visit.
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02 — Brand
Oxblood, terracotta and bone
A warm, desert-modern identity. Oxblood and terracotta sit on bone paper, set in Playfair Display with clean sans-serif detail. The voice is calm, precise and never pushy.
- Oxblood #6E2633, the signature colour
- Terracotta #B8664D for warmth and calls to action
- Bone #F3EBDD and sand #D9C7AE for calm backgrounds
- Playfair Display for headlines, a clean sans-serif for detail
The brand in use
Uniforms, cloths, towels and packaging carry the same quiet oxblood identity.
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A custom image library
Warm desert light and modern interiors, with the team shown from behind or hands only.
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03 — Website
A website built to turn visitors into quotes
A calm, fast site with one job: get a homeowner to their instant price. A $50 first-clean offer sits at the top, and every page leads to the quote.
- Services, recurring plans and areas, each on its own section
- About and careers pages that build trust and hire the team
- A client login for existing customers
- Mobile first, built to load quickly
Every room, cared for properly
Room-by-room services, shown with real interiors rather than stock clichés.
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04 — Instant quoting
A price in under a minute
Homeowners choose their home size and frequency and see an estimated price straight away, at any hour. They book online and are only charged after the clean.
- Price in under a minute, any hour of the day
- Book online without a phone call
- Charged after your clean
- Every enquiry lands in the CRM, with follow-ups if they do not book
Details that earn the booking
A spotless finish is the proof. The walkthrough photo shows it after every visit.
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05 — Client journey
From first quote to loyal client
Once someone books, the experience keeps going: a branded welcome pack, a walkthrough photo after each visit, and a quiet rhythm of follow-ups.
- A welcome pack that explains how visits work
- A walkthrough photo and note after every clean
- Rebooking reminders and a referral credit
- A polite review request after a great visit
The welcome pack
Everything a new client needs, in one calm page, before the first visit.
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06 — Team and hiring
Trained to one standard
A careers page and hiring journey attract careful people, and a simple onboarding teaches the Maison & Mop checklist so every home is cared for the same way.
- Background-checked, insured and trained
- A room-by-room checklist on every visit
- A hiring funnel that filters for care and reliability
Standards you can see
The detail work that clients notice, repeated the same way on every visit.
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07 — AI & software
Everything runs on AETOS software
Instant quotes, the CRM, follow-ups, reviews, referrals and reporting all run on one AETOS system, and it keeps improving after launch.
- Instant quoting and the AI communication suite
- CRM, pipeline and owner alerts
- Review, referral and reactivation campaigns
- Website hosting and ongoing support
End of concept build
This is what a full build looks like.
Strategy, brand, a website, instant quoting and a complete client journey, all running on AETOS software.
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Start your free trialOctober offer · ends 31 Oct
Custom Growth Strategy
$500 USD, with $250 credited to your build
Shania reviews your brand, website, software, pricing and how clients find and book you, then maps what to build and in what order, with three package options. The $250 credit applies if you go ahead within 30 days.
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